Perfomance Assessment of Customer Service Strategy in Wal-Mart

Increasing competition (whether for-profit or nonprofit) is forcing businesses to pay much more attention to satisfying customers, including by providing strong customer service. It may help the reader to notice the role of customer service in the overall context of product or service development and management. Wal-Mart is a chain of retail stores operated by Wal-Mart Stores, Inc. an American public corporation, founded by Sam Walton in 1962, first incorporated on October 31, 1969, and listed on the New York Stock Exchange in 1972. Wal-Mart fist responsibility is to provide all consumers the best products and services with guaranteed satisfaction under one roof. Wal-Mart provides a wide array of products like toys, electronics, groceries, jewelry, ladies, men, and children‟s apparel, and hard goods at reasonable prices. Wal-Mart's success is attributed to its ability to fulfilling the customer service needs of consumers, consequently, affect its sales performance.